Who we are

After a long-cherished wish and a long-standing interest in the world of BEAUTY, Reinoud Klinkhamer and Armand van Veen were introduced to the market of luxury A-brand perfumes in 2010. They purchased them, to then sell them again in the right places in the market. The gentlemen immediately understood the bigger picture, and with their company SAR Trading they swiftly worked their way up to become a leading player in the Netherlands initially and then quickly throughout Europe. In 2013, they acquired their own premises with a warehouse. In 2014, they used EDI to create a professional link with their large retail clients. In 2016, the office space and warehouse were expanded significantly.

In 2022, the name changed from SAR Trading to SAR BEAUTY DISTRIBUTION and the personal development of colleagues and the professional and corporate growth of the company continued.

Our mission

SAR BEAUTY DISTRIBUTION strives to be the optimum link between wonderful perfume brands on the one hand and the retailers on the other. By unburdening these parties, they can focus on their core business. Reliability of products and delivery, a personal approach and high service levels are our spearheads.